As a business owner, having a strong social media presence is pivotal to your business success in this generation of technology bloom. It is estimated that the number of social media users worldwide will get to a staggering 3.02 billion monthly active users in 2021 by Statista’s projection, a very good opportunity to leverage on for business growth.
You want to put your business out there for visibility and engagement, you want to attract your target audience, you want to give value and most of all, you want to lock in some sales. By now you should be conversant with lots of platforms available for use and for free except for paid ads. Facebook, Instagram, YouTube, Twitter etc, are all here to stay and marketing your brand through these channels effectively will definitely yield your desired results.
You will do well to note these points below.
1. Don’t just post. Develop a social media content strategy. Everything from your videos, pictures, articles etc you share, must be well planned out. Structured postings gives you an air of professionalism and earns you trust from your followers. Ensure that your posts always resonates with the theme of your page or business. Consistency is key to keep your followers interested. You can actually employ ‘schedule post’ feature on most platforms to ensure timeliness and order. It is a great idea to study the work times and free times of your target population if you own a local business, so your post always pops up at a good time to engage. Create good quality videos that are short and captivating. Whatever you are doing should be consistent on all platforms you are on. Don’t forget, the main agenda is to garner traffic to your website or E-commerce store.
2. Draw traffic to your personal website or E-commerce store. This is the whole idea of having a business presence on social media. Of what use is the time and data spent if you cannot close sales? Use paid targeted ad. feature to reach millions of customers without a hitch if you know how to do it right. Ensure that your campaigns carries the right call to action. You can direct traffic effectively from your social media platforms following the right campaign strategy.
3. Share your story. It is proven that people engage more when they relate more. You shouldn’t be completely focused on making a profit and then forget about relationship with your followers. Sharing some experiences or anything that will add value and for free, is one way to make them know and trust you and differentiate you from competition. Share interesting experiences constantly but be careful not to overdo it so you don’t come across like an attention seeker. Let them know you derive joy in sharing valuable information. People will definitely come back looking for updates on interesting stunts and voila! you got them hooked.
4. Hashtag! Hashtag!! Hashtag!!!. You will be amazed at the power of this very overlooked feature. Okay don’t overdo it please. Using the hashtag increases your chances of visibility. You draw traffic under the subject to your posts with this #. The rather ethical way of using the hashtag is making sure your post contains information relevant to the subject tag. Don’t bring people looking for one thing to your page using the tag and they get to find something entirely irrelevant. That reduces your credibility and will hamper your chance of scoring an interested follower. How to use, is another subject matter but in between texts will make you appear pro. Between, 3 to 5 hash tags per post is ideal.
5. Use Influencers to project your brand. Influencers are social media celebrities that put a word out there for your brand. With their vast amount of followers and popularity, you are sure to have tons of people tripping to your page once the word is out. This is one sure cost effective way to build your brand.
6. Recommendations and review. What was your experience like first time shopping online a new store? I’ll bet you did check through the product review. Having friends and followers leave a positive review and recommend your brand will highly increase the chances of grabbing new engagement. Offer a token or discount to encourage your customers in leaving a positive review of your brand on your page.
7. Analytics. This campaign tool can be used to study trends from your ads on social media. You can see the demographics to know where you get better response to your sponsored ads. This is useful in cutting down cost and adjusting campaigns accordingly. With the right information, you can reach the right people and get the right results.
So dears there you have it. Do not forget to develop a very good social media strategy, draw traffic to your website from your post, share awesome experiences, add value, request for review and recommendation, the effective use of hashtags and harnessing the world of analytics on social media. Please leave a thought or question in the comment section, we would love to read from you and don’t forget to subscribe too.
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