In this digital era, only the smartest survive the business world competition. Looking out for tools to give you an added edge is of foremost concern to any business owner. You want to reach a wider audience, you also want to grab a decent quota of the market share and so you’ll definitely go about anything that will put your brand out there.
So much has been said about digital/content marketing which in its own right is unrivaled for business projection if done correctly but have you thought about bringing your shop closer to your customers in the AR way?
For the benefit of those who would ask, what is AR?
AR, the acronym for Augmented Reality, the technology of overlaying digital content and information over physical environment, in other to simulate actual experience in the closest perception as possible. Look, you have applications of AR technology right next to you. You can leverage on this technology for business in product sampling, modelling, and for educational purposes as in training.
The plus of incorporating AR in your business as a marketing tool or educational tool among other uses is not far fetched when you consider how much time and money this application saves the business owner.
For instance, the downside of buying certain products online without an indepth knowledge of product feel, has been covered for by the AR technology. The strategy is ‘TRY BEFORE YOU BUY’, which until the AR innovation was almost digitally imposible.
BRANDS THAT USES AR.
GUCCI: You can try shoes on, using Augmented Reality so you can make informed decision on color or style choices. Same way for those selling clothes.
SEPHORA: In the beauty industry, the virtual assistant is arguably one of the best representation of AR technology. Now customers can try out their favorite make up shades on their virtual self to see how it fits. It is as easy as getting the relevant body features scanned into the app and then, let the virtual assistant do the job for you.
HOME DEPOT: Their Project Color app is of enhanced value to users. Users get to see how different color paints fit their apartment and going further, they get a feel of the furniture as it suits their home too. They can mix and match until they are satisfied to make purchases.
TECHSEE: With Smart Assist, their technical support uses AR with computer vision to see through the customers camera for problem diagnosis. The AR technology employed processes and provides 95% accurate diagnostic report and solution.
ILUMIX: For gamers, there’s no better convincing, than having users try a game using AR technology. Horror is presented over real physical environment. In the context of a real world, scary movies gets even scarier. This is the sellout for gamers using AR.
In medicine,
SURGICAL THEATRE: A patient can go through Pre-operative simulation process so they understand how the operation would go. This gets them better psychologically prepared for the intervention.
Medical schools also use AR technology in training. Holograms are used with unbelievable accuracy compared to the use of cadaver. Error is eliminated as users get to see the system precisely.
Adopting AR in your marketing strategy is the edge for the season. Think of ways you can use AR to bring your business closer to your customers. Build an app integrating this technology or update your websites with AR responsive features for customer interactivity.
AR brings technology into the environment unlike its counterpart, Virtual Reality (VR) that brings people into technology. Both technology are very useful so you know. Indepth coverage on VR will be published next week.
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