Hey dear business owner, do you want to get more customers and grow your business? In the past we talked about ways you can use social media to grow your business but on this post we will be looking at ways to make your brand more visible using the search engine. There will be a follow-up, in a series of posts. At the end of this series, you will have insights on how to optimize your website pages for search engine, to gain more visibility. We will cover what search engine, search query, result page is and the usefulness of search engine before we go into SEO proper.
For the benefit of those who are not so familiar with the term ‘Search Engine‘, it is a computer software used to search data(such as text or a database) for specified information. It can also be explained as a site on the world wide web (WWW) that uses such software to locate keywords on other sites. Search engine examples are the popular Google, Bing, Ask.com, Yahoo, Baidu, Aol, Excite etc.
Query— Search query are words that are typed or entered into a search engine in order to get information from the internet.
Page— The result page is displayed in response to the query made.
USEFULNESS OF THE SEARCH ENGINE.
Yes! Search engines, why should we use it? it is useful in sourcing for information relating to entertainment, shopping or general research that could be academic in nature or business development related.
It is not uncommon to hear someone tell you to ‘Google it’, when you ask a question they probably can’t provide answers to or when there is a need to authenticate the answers given. This is because Google, an example of a search engine, has access to an extensive range of information from inexhaustible topics all over the web.
Academic or business researchers, explore this tool in sourcing for information on the internet. Entering a search query on a research topic will land you on a page filled with information from both authentic and unverified sources. How to use the search engine in your research for credible information is another topic altogether.
Now, you may want to search for the latest trend in fashion, or the place to get the best meals at affordable cost. Using the search engine, you will get relevant information to help you make the right choices for your next shopping adventure.
Businesses also leverage on this tool to bring their product and services to their target through paid advertisement or bidding. Same for entertainment. You get information on the latest entertainment news and gossips from the search engine. We will focus specifically on search engines in the context of its usefulness to your business.
HOW SEARCH ENGINE WORKS
Some of you may have a business website up and running but with no idea on how it works with search engines to make your brand more visible. You most probably got a website designer to set it up for you and you wonder how the information or pages on your website gets featured on the search result page when a query related to keywords on your web page is entered on the search. Let us demystify the mechanisms behind this so you get a clearer picture.
Search engines performs three main tasks;
Crawling~~ Search engine makes use of BOTS, CRAWLERS or SPIDERS to explore and examine pages they have been authorised to see.
Indexing~~ Each piece of content sourced by bots is being categorized and ranked.
Ranking~~ Then the engine decides which information is relevant to the search
Seeing what search engine is and it’s usefulness, we will dive into how to improve your website so it can rank high or appear in organic search. With about 1,518,207,412 websites in the world as at January 2019, the chances that you’ll get your web pages visible on search results top pages may be slim if you do not take time to optimize your web pages.
Talking about organic search. Search on the engine are of two types
Organic Search~~ In organic search, results are pulled out by the engine for free. If keywords relevant to the search are found on your page, it appears in the search results. How it ranks among others is entirely up to the engines to decide. In order to rank higher and increase visibility, you can go for the paid option.
Paid Search~~ for paid search, you bid for priority view. Bidding to get discovered, comes at a cost with plans to choose from. However, it is important to note that of topmost priority to the search engines, is the relevance of keywords to the query. Whether you are bidding or not, search engines only display relevant information to the query. This is why it is advantageous to have a proper SEO plan so you do not waste time and money for bidding. Paid search with the right approach, is one of the ways to get your business closer to your target.
In the next post on this series, we will show you tips on how to make your website more visible to search engines even with organic search.
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- Boosting Your Brand Using Search Engine– Search Engine Optimization(SEO) Basics - August 13, 2019
- 7 Genius Ways To Grow Your Business Using Social Media In 2019 - April 25, 2019
Awesome post iit is definitely. I have been searchng for this content.